BARBARA ARREDONDO

REALTOR® EXTRAORDINAR IN DALLAS, TEXAS

SELLING

Before we set the sales price of your house, I’ll run a Comparative Market Analysis (CMA) that will show the listing price of similar houses in the area as well as the prices at which the houses actually sold. Additionally, the analysis will give us information about houses currently on the market and about houses that were on the market but never sold.

Next, I’ll ask you about your goals in selling the house. Everyone who sells a house has different goals that need to be factored in when calculating the selling price.

  • Is your goal to get the maximum sales price for your house?
    • If so, are you willing to have your house on the market for many months?
  • Is your goal to sell your house quickly?
    • If so, are you willing to sacrifice some of your potential profits to sell more quickly?
  • Would you like to establish a balance between selling your house quickly and selling at the top end of market value?

Market conditions will play a role in setting the sales price of your house. I’ll factor in how quickly houses are selling in your area, interest rates, the strength of the school system, and finally whether it is a buyer’s or seller’s market.

I’ll then recommend a price at which to list your house to meet your goals in the local market.

Staging to Sell
Begin with this home staging advice and you’ll notice that your home sits fewer months on the market :

Curb Appeal Begin with the exterior of your home, or your curb appeal. Inspect the outside of your house from the view of a passerby. What do you notice first? What positive features seem waiting to be noticed? Knowing this assists us in determining what actions we can take to attract buyers from the street and into your house. If your home isn’t at its best on the outside with retouched paint and colorful greenery we’ll need to address those as well. Refer to the Curb Appeal Checklist and add dollars to your home’s final selling price.

Welcome Home

Could a buyer envision themselves watching a movie in your living room, unwinding in your spa tub or getting work done in your home office? We want your Open House to welcome buyers and give them a sense of easy living. I’ll help you do this by recommending changes that enhance your house’s features. I’ll advise you put out of sight things that give the impression of clutter. Surface areas like tables, desks and counters should be cleared off. Brick-a-brack, souvenirs, family photos, and refrigerator works of art should get moved out of sight. We need to “generalize” the house so buyers can imagine it as their new place.

Every room gets a once-over. Improvements that directly impact your bottom line include easy-to-fix items like pieces of furniture that should be removed, rooms that need neutral paint, carpet that needs steaming, fixtures that need polishing, and windows that need cleaning.

With me by your side, you’ll know that your house has mass appeal and that it’s welcoming, steering clear of “offensive” or “can’t-work-with” hues on the walls and furniture. And if none of your belongings are there, you can think about temporary furnishings. You want your place to look ready to live in as opposed to deserted.

Setting the Stage
You’ll know when you’re ready to show your house, because all of the improvements mesh together to create a picture of what buyers can look forward to when they consider buying your house. Brightness is critical and we’ll open curtains, and reduce shadows where needed to show off your place. We’ll enhance the mood of the house with enjoyable music playing lightly and assure a nice fragrance flows throughout your house. We’ll incorporate cozy-looking bedspreads, and throw pillows on your loveseat and bedding. We want buyers to feel like your place is their future home.